Programs - Specific topics

Unit 1: Introduction to business

During the period of studying this unit, students will receive an overview of how the club operates, activities for the year, and the curriculum Innovative Infinity intends to use. Additionally, students will gain an understanding of the benefits of membership in the club.

In this unit, Innovative Infinity introduces terms and concepts which are the starting point of business. Topics include the different types of businesses, the roles of businesses, the mindset of an entrepreneur, and numerous frameworks for thinking and analyzing. These topics aim to give students a smooth beginning in the field of business as the terms and concepts become more complex and rigorous later on.

The unit will be focused on immersing oneself into the world of business, and there will not be case studies or entrepreneurial prompts yet. Instead, there will be mini-games for team-building, personal insights, and fun time!

Unit 2: Marketing

Unit 2 is the unit where students learn about concepts about the market. In the first month, the topics include, but are not limited to, the role of marketing, the difference between niche and mass markets, and market segmentation. This one-month period allows students to deepen their knowledge through planning and making predictions about the market. The second month focuses more on how to react to market opportunities so that the business attracts the most sales: analyzing products, price, place, and promotion as well as other aspects of a business.

Unit 2 focuses on entrepreneurial skillsets, because analyzing a market and acting accordingly directly aligns with entrepreneurial opportunities. For each month, students will have an entrepreneurial prompt.

Unit 3: Strategy

Unit 3 is oriented towards analysis, critical thinking, and strategic reasoning. This unit introduces a few frameworks which have proven to be effective and crucial when starting a business idea, or even renewing an old one. The first month will be focused on analyzing competition and opportunity for growth while the second month will be focused on avoiding competition. During the former period, SWOT analysis and the 5 Porter's Forces will be implemented. During the latter period, the Blue Ocean frameworks will be implemented.

In the first month, there will be a case study, where students will use the SWOT analysis and the 5 Porter's Forces framework to analyze the competition of an industry or business. Through this, students will build the skill to recognize the need for change within a highly competitive market. In the second month, there will be an entrepreneurial prompt, where students will use the Blue Ocean frameworks and mindsets to either change the strategy of the business they analyzed in the previous case study or develop a new business idea. Through this, students will see the power of making competition irrelevant.

Unit 4: Operations

Unit 4 is about efficiency in how a business manufactures their products or provides their services. It discusses the ways a business makes efficient use of its resources so that it minimizes wastes and costs and maximizes profit. In the first month in the unit, students will explore the supply chain of a business and factors that need to be considered to decide the location of the business, and they will be able to think of improvements to these aspects. In the second month, students will focus on the process through which products are manufactured, and they can propose solutions of lean production and quality management to a real business or a project.

In the first month, there will be an entrepreneurial prompt where students will develop a new entrepreneurial idea or further refine their previous ones. This time, they will focus more on other firms with which their envisioned business can collaborate in order to minimize costs, in addition to the location that they think would be the most efficient and convenient for business operations. In the second month, a case study which describes a business' operations will be given, and students are going to brainstorm certain actions or changes that would boost the effectiveness of those operations, as well as providing logical reasoning for their choices. Through these projects, students can better understand what efficiency in business operations is like, maximizing profit margins.

Unit 5: Finance

Unit 5 focuses on different financial statements essential for a business to maintain current activities and expand for further growth. This unit will cover income statement, balance sheet, cash flow statement, and financial planning & budgeting. Each type will span one month as students familiarize themselves with new financial concepts and terms. The unit is developed by experts in the finance field with the aim to help young leaders easily grasp the foundation of finance.

Each month in the first 3 months, income statement, balance sheet, and cash flow statement will be covered, and there will be a case study each month where students can analyze the respective financial statement and deduce the business' financial health. In the 4th month, students will receive an entrepreneurial prompt where they can follow up the activities of their previous entrepreneurial idea or start a new one, now providing a financial plan for the idea. These activities spanning 4 months allow students to gradually understand the key concepts and terms of finance.

Unit 6: Sustainability, ethics, and laws

During this unit, students will explore the intersection of business with environmental responsibility, ethical decision-making, and legal compliance. The goal is to develop a well-rounded understanding of how businesses can thrive while making a positive impact on society and adhering to necessary regulations. This unit emphasizes responsible entrepreneurship, highlighting the importance of balancing profit with purpose. Innovative Infinity will introduce key concepts such as corporate social responsibility (CSR), sustainability practices, business ethics, and the role of legal frameworks in guiding businesses. Special attention will be given to the United Nations’ Sustainable Development Goals (SDGs), which outline a global blueprint for achieving a better and more sustainable future for all.

This unit will span a month, and there will be a case study where students analyze a business' activities to determine whether it is sustainable, legal, and ethic or not. This case study will be implement differently from other case studies, since students will take part in a harkness discussion or debate more than a presentation.

Unit 6: Sustainability, ethics, and laws

Unit 7: Data Analytics

In this unit, students will delve into the world of data-driven decision-making and discover how businesses utilize data to gain insights, predict trends, and make informed choices. Data analytics is a critical skill in the modern entrepreneurial landscape, helping businesses optimize their operations, understand their customers, and identify growth opportunities. The unit will introduce key concepts such as data visualization, customer segmentation, customer churn rate, and customer retention, while also providing hands-on opportunities to interpret data. Students will develop the ability to draw meaningful conclusions from data and use these insights to create strategies that drive success.

This unit will end with a case study: students will receive 5-10 graphs and charts a business has set up about their customers or sales. Then students will give a simple presentation summarizing and analyzing the graphs and charts, making inferences from them, and proposing solutions to the business, tackling the core cause of any problem the business is having.

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Published date: 6 January 2025

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Specific topics